Very Exclusive Showcase

The brief: Deliver a high profile party during London Fashion Week, to create maximum buzz around the launch of VeryExclusive.co.uk. Combine this aim with the concept that a luxury lifestyle is more accessible that people currently think it is.

We devised a simple, yet elegant approach, which complemented VeryExclusive’s luxury, classic yet high fashion brand image. The monochrome colour concept suggested utilised themes that reflect a strong, independent woman who is in charge of her own lifestyle, whilst cutting out misinformation and allowing a focus on strong brand messaging.

The venue chosen for the launch of this exciting new brand was the Watches of Switzerland Flagship Store at 155 Regent Street. Flagged by other luxury stores it positioned VeryExclusive firmly within the high-class fashion industry. Branded barriers, guests list hosts and black carpets all gave the feeling of a VIP entrance as guests arrive.

Upon entering the store, they were greeted with a selection of cocktail specifically designed by our bar team for their colour and fantastic flavours. A stunning flower wall and hydrangeas frozen in ice decorated the space perfectly, while our favourite DJ Sally K played music fitting for a catwalk show.

Canapes were circulated to guests, along with bites being served from branded plinths. There was a selection of sweet and savoury items, all specially picked for healthy fashionistas and served on sleek white Perspex trays.

The bar and the Instagram booth were a hit with guests, who marked the launch of the fabulous brand in style.

Explore this event further…