We were thrilled when our friends at Sytner Lamborghini Leicester got in touch with the news that they would be unveiling the world’s first Super Sport Utility Vehicle, Lamborghini Urus. The brief entailed a slick, memorable launch event to best showcase the brand’s latest offering to its most valued clients. We were entrusted to look after every element of the event, from venue sourcing, to full scale production, even down to providing a guest registration system to support our client’s data capture; all of course complimented by first class canapes and cocktails.

Bruntingthorpe Aerodrome’s Hangar 42 provided the perfect shell to build a bespoke set of spaces for guests to journey through throughout the evening, heightening the anticipation of the grand reveal. Our octagonal mirrored bar took centre stage in the reception space, echoing the aesthetic of the Urus’ International unveiling, with an orange pixel bar installation hanging above it. Our mixologists served an array of delicious cocktails, each taking on a name significant to Lamborghini’s history, reflecting the brand’s roots. The canape menu was designed to ooze luxury, showcasing the best ingredients. Beef tartar, wagyu fat, ramson capers with sourdough was a distinguished favourite.

The launch space, perfectly curated by our team, exhibited the impact production can have on an event: the gigantic LED wall, accompanied by theatrical lighting and sound, created intense drama that encapsulated the essence of the SSUV. The Urus was clearly a centrepiece that guests were eager to explore; the buzz around the vehicle was tangible, in the run up to and during the event. The evening culminated with the reveal cloth being whipped off, and a sea of camera flashes ensuing.

The event was nicely rounded off by being invited back to the Leicester showroom the following day to cater for the Urus Configuration Session, where the excitement surrounding the vehicle continued and the impact of the launch event was evident.

Continue scrolling to further experience the entire event, impeccably captured in the photography of John Blackwell: